Β© 2024 Katrin "Platti" Lorenz
Have you ever wondered why selling is so easy for some entrepreneurs and why others have no problem standing up on a digital stage and rocking out for their community? πβπ‘
Very few people know that we carry a variety of predispositions in our communication, some of them, such as The Gruardian Angel and The Teamleader, are extremely popular.πβ¨ Others, like The Idol and The Stagediver, are a well-kept secret that lies dormant in each of us, but is often suppressed in childhood. π¦π΄ββ οΈ Other types, as The Buddha, The General, The Fixer and The Activist, we can't really grasp because we often misunderstand them in their basic nature and at the same time we appreciate them, but somehow we also don't... π ππ
What the communication archetypes mean for you as a communicator of your company, your products or even your brand is first of all: there is no right or wrong, so there are no "good" or "bad" communication archetypes. But depending on how you let them work for you, they have both very attractive and magnetic sides, as well as those levels of development that, due to childhood or inappropriate strategies, are more like a hardcore "Get lost!" mode. Well, this last one happens mainly unconsciously and very often the more you try to convince others of yourself. ππ§¨π
So to make a long story short. The digital communication archetypes are an invitation from me for you to get to know your personal way of getting in touch with other people, but especially your customers, in a previously unconscious way. All, of course, with the intention of building a long-term relationship at eye level and a healthy, stable economic livelihood (i.e. income) as an online company.ππΊπβ¨
So here's my tip if you're completely new to my world. Start with the free communication archetype quiz (completely anonymous and without giving your email addressππ) and find out which communicative part of you speaks in your business when you speak or express yourself in any other way. With this in mind: See you #OnTheDarkSideOfDigitalCommunication! π΄ββ οΈππ