ยฉ 2024 Katrin "Platti" Lorenz
Black Widow (Marvel)
You're probably wondering how exactly you can become as active the Activist under these circumstances and achieve your impact.๐ค First of all: Just chill.๐
Then take the next 30 minutes and a few loose sheets of paper. Write down in one or more mind maps everything you have done so far to "move forward" and what has actually resulted from it.๐๐Write down numbers, feelings, names and thoughts. Everything in this mind map.
Have a look at how a pattern may or may not emerge, e.g. if everything always seems to be fragmented without any connection.๐ถ
Up to this point. Even if it doesn't look like that to you. It's all pretty. Everything is fine with you. You're on the right track.๐ค๐ฉ๏ธ
Then take a new sheet of paper. And start a new mind map. Write "I am the living change in / at / for" in the center and note everything that comes to your mind.โ๏ธ Then add to each thought the answer to the question: How can I make this visible and understandable to the outside world?๐๐ฆ
First of all: I love that you've read this far. ๐ฅ๐ชโจ
But maybe you're already wondering when you will get to the part where you find out what this has to do with your business and your long-term digital communication. ๐ดโโ ๏ธ๐ฎ๐
Well, let me put it this way. You're already in the game. ๐๐
Communication is ALWAYS a very personal component. This also applies if you are online as an entrepreneur, founder or even as an employee. It may sound strange at first glance, but this is precisely the point at which in many campaigns and strategies it is determined whether they work or not. ๐ฏ๐คทโโ๏ธ
That's exactly why I'm doing the personal part with you here in the test first - and also because no one else has really had it on their radar yet. (Fun fact: That's exactly what I always mean by "The Dark Side of Digital Communication". ๐๐)
The best place to start is by integrating your archetype and the insights you have gained from this test result into your existing corporate communication strategy.
And yes, you may feel like you don't know where to start or that you have to completely rebuild everything. But especially the second case is very rare. So feel free to use the foundation you already have to build your own kind of healthy and profitable communication strategy. ๐บ๐
However, if you'd like, I can also do this together with you in a 1:1 Integration Check-up, in which you not only realign your online communication strategically and with (the simplest possible) tools and methods (I love "simple".๐). You will also learn how to get the most out of your existing foundation and the aspects of your communication archetype in this game. ๐ฎ๐
With this in mind: Enjoy your ride on the dark side of digital communication! ๐๐ณ๐