When it comes to recognizing the potential in others - the "all that is possible" - you, as this digital communication archetype, are the frontrunner in this category.😁✨🤘 A lot, if not everything, you do in terms of outward communication is to trigger something in other people. 🪄 But not just anything, you have a clear goal in mind, a goal that you think is good and worth the trouble.💪🤠🪂 Among the communication archetypes, the Activist is probably the profile that doesn't just take NO for an answer.😋⚒️ You are always looking for better arguments, better strategies and tools.🧗 Maybe you have already looked into marketing psychology. Or maybe not yet. And both options have their value. Either way, when it comes to communication, you are very busy and at least as determined as you are disciplined.🛹📋 This, in turn, can sometimes lead to you losing sight of your own values because of all the "if I do A, my customers will do B".🫥💫
The Activist often falls into two extremes.✌️ On the one hand, there is pure action, which is full of emotion, very often also frustration and anger and even resignation.👊💢 On the other hand, there is pure strategy, where you push the buttons of your audiences, fans and customers, e.g. through pain points and other such things, while you almost completely distance yourself from your joy of making a difference.👩‍💻🔩 The art of a healthy balance is required here, which you can use to get out of this "either/or" position. 😊🚀✨💛

The exciting thing about the Activist is that they reach their top form the less they consciously want to manipulate.🙃🤍 You simply set a good example. You don't need to save anyone and you don't even care if someone discovers you in your function as a role model.😎 You are an Activist through your actions for yourself and you open doors through your way of handling things and simply embodying the result.⚙️ No tugging. No pulling. No convincing. No price negotiations. You are the blueprint and leaving it up to others to decide to come along on this journey (or not 😘). Does that take a lot of guts? Maybe at the beginning. But on the other hand... We're dealing with The Activist here. If not you, who else would jump into such an opportunity without hesitation? 😁✨🚀🪂

Perhaps you have already noticed that the text in the previous paragraph does not really fit the classic image of an activist sitting with a banner on the street, in front of buildings or in other places in order to bring about a change in the behavior of others.🙃 But there is a reason for this.

You're probably wondering how exactly you can become as active the Activist under these circumstances and achieve your impact.🤔 First of all: Just chill.😎

Then take the next 30 minutes and a few loose sheets of paper. Write down in one or more mind maps everything you have done so far to "move forward" and what has actually resulted from it.📝🎋Write down numbers, feelings, names and thoughts. Everything in this mind map.

Have a look at how a pattern may or may not emerge, e.g. if everything always seems to be fragmented without any connection.🎶

Up to this point. Even if it doesn't look like that to you. It's all pretty. Everything is fine with you. You're on the right track.🤍🛩️

Then take a new sheet of paper. And start a new mind map. Write "I am the living change in / at / for" in the center and note everything that comes to your mind.✍️ Then add to each thought the answer to the question: How can I make this visible and understandable to the outside world?😊🔦

First of all: I love that you've read this far. 🔥💪✨

But maybe you're already wondering when you will get to the part where you find out what this has to do with your business and your long-term digital communication. 🏴‍☠️🎮🚀

Well, let me put it this way. You're already in the game. 😄🌈

Communication is ALWAYS a very personal component. This also applies if you are online as an entrepreneur, founder or even as an employee. It may sound strange at first glance, but this is precisely the point at which in many campaigns and strategies it is determined whether they work or not. 💯🤷‍♀️

That's exactly why I'm doing the personal part with you here in the test first - and also because no one else has really had it on their radar yet. (Fun fact: That's exactly what I always mean by "The Dark Side of Digital Communication". 😎💊)

But what next with your communication archetype in relation to your online communication in business?

The best place to start is by integrating your archetype and the insights you have gained from this test result into your existing corporate communication strategy.

And yes, you may feel like you don't know where to start or that you have to completely rebuild everything. But especially the second case is very rare. So feel free to use the foundation you already have to build your own kind of healthy and profitable communication strategy. 🌺💖

However, if you'd like, I can also do this together with you in a 1:1 Integration Check-up, in which you not only realign your online communication strategically and with (the simplest possible) tools and methods (I love "simple".😁). You will also learn how to get the most out of your existing foundation and the aspects of your communication archetype in this game. 🎮😊

With this in mind: Enjoy your ride on the dark side of digital communication! 🙌🕳🐇