Okay, let's be honest. You often feel like you're the smartest person in the room and that you're the one who fixes everything. 😘✨ This digital communication archetype is called "The Fixer" for a reason and it's destined to take on the role of hero.🐱‍🏍 Simply because you can't stand to watch other people's misery for long.😅🏴‍☠️ You know what you can do, you're a typical "I have a solution" thinker and you're not afraid to share this with others.😁

However, it is just this superhero mode that sometimes gives you the potential to become a kind of victim magnet.⛈️🧲 In terms of your digital communication, you are a bubbling fountain of awesome solutions, impulses and just the right kick in the butt that your community and your customers need right now. 💪⭐ But - well, your fanbase in particular, which hasn't yet invested in you and your offers, often gets used to it quickly and - to your frustration - is just satisfied with having listened to you.😑🎧 Uh, yeah, and that's all that's gonna happen.🙃

What you then like to do in response to this are two extremes: you get into a rant🤬 and speak straight to your community - sometimes even deliberately with the intention to offend some people. 😤 Or you fall into the other extreme of an "okay, then no more" sit-in🖕, in which you quit everything, change the social media channel or revise your strategy completely.🥷 Yes, this digital communication archetype is full of energy and can put a lot of pressure on you. However, the trick here is to get the pressure "right" as so-called horsepower on the road.🐎 But we'll talk about that again in a moment.😉💗

Before we get into your pressure management, first of all, let's take a look at how your digital communication archetype is doing in its best-case scenario.😁✨

The fact is: you are clearly seen as an authority and expert in your field.😎 This field is often quite broad because you somehow have a solution for every topic.☀️ What's important: people come to you and they know that it's a privilege to have the opportunity to work with you and to get a solution to their problems. 🌈 However, you are not even aware of these "problems" as being problems - simply because the solution seems so obvious to you and - attention! - not worth mentioning.😏 You are sometimes surprised yourself at how easy communication is for you and you enjoy the fact that it comes so easily to you.😊

At the same time, you know that exactly this thing that sometimes comes so creepily easy to you appears like pure magic to others.🎩🐇🪄 In general, you have none or very few of these enthusiastic "Oh my God! I've done it!" moments. Instead, you're just cool about it and - even if everyone is super excited about you - you don't make any drama out of it.😉 And with that, you're also cool. After all, yes, you are The Fixer. Of the eight digital communication archetypes, you're THAT type who is 100% committed to effortlessness.😅🌺 And do you know something - that's exactly what your customers love about you. 💗🔥🎉

Yes, effortlessness and simplicity are really an issue for you with this digital communication archetype. 😉 This is mainly because you are sometimes feeling embarrassed by this way of thinking. (No kidding‼️) You wonder why your fellow human beings make such a drama out of the simplest things and don't get it right.🐑 But instead of recognizing that you have a simple solution at hand (because of your experience, your education and your pragmatism), you let yourself be infected by this drama of people around you. 🌊😭😱🤮 You find ways and means that feel like "real" work to you and take you to a higher stress level. In the communicative area, this means, for example, that you take part in lots of challenges or that you are one of those people who promptly implement everything that your coach or mentor wants you to do - regardless of whether it really makes sense for your specific case. 💪⚡ By doing this, you might get stuck in your hardcore routines - also because you receive recognition from your community for all this hard work.

On the other hand ... *Just take a loooong deeeep breath.* As I said, on the other hand, this community is (just) watching you and is also reassured that, with all the hard work, you're just doing shit.👥 And yes, it may have a calming effect on your community to see you struggling. But at the same time, you're destroying your USP and the magic that they may have seen in you at the beginning.🧱 Instead of being an authority for "Look, I'll just do it." that they could follow, you've become one of them through all your troubles, a "buddy" who just isn't any better. There's no sexiness at all.❌ No wonder they never get around to putting it into practice. There is no attraction to achieving what you embody and what you are trying to sell to them through your marketing.🥱 Exactly that's why, at this point at the latest, it's time for you to rise from the "I'm making it difficult for myself" position into your upright standing position - in the sense of "It's really easy for me" - and accept the appreciation of your community and customers without feeling ashamed or talking small.✨🚀😊 Admit that you can do what you can do. 😘

Yes, I know, this thing about effortlessness and "it can be easy" is not really what you learned as a child.😋 Just because you get more recognition for having overcome and conquered something really difficult and, best of all, a well-known weakness of yours.🤢 But honestly, if you take a closer look at this development or education, it's pretty bullshit.💩

That's why it's best to take the next 30 minutes and write down everything that's easy for you in relation to your expertise and beyond - and what you are often asked to do.😉 Often these are even things that you do for free because you believe that they are things that everyone already knows and can do.🙃 But that's where the mistake is.☝️ With you and this digital communication archetype, you don't need any more strategy or complexity. It's about having your shoulders to the wheel that it's just easy for you.💪💎

So ask yourself: What is easy for me? What comes so naturally to me that I wouldn't even ask for money in return? What is so easy for me that it's almost quite ridiculous that I don't even dare to talk about it? - Little spoiler: talk about exactly that. 😁✨💛

First of all: I love that you've read this far. 🔥💪✨

But maybe you're already wondering when you will get to the part where you find out what this has to do with your business and your long-term digital communication. 🏴‍☠️🎮🚀

Well, let me put it this way. You're already in the game. 😄🌈

Communication is ALWAYS a very personal component. This also applies if you are online as an entrepreneur, founder or even as an employee. It may sound strange at first glance, but this is precisely the point at which in many campaigns and strategies it is determined whether they work or not. 💯🤷‍♀️

That's exactly why I'm doing the personal part with you here in the test first - and also because no one else has really had it on their radar yet. (Fun fact: That's exactly what I always mean by "The Dark Side of Digital Communication". 😎💊)

But what next with your communication archetype in relation to your online communication in business?

The best place to start is by integrating your archetype and the insights you have gained from this test result into your existing corporate communication strategy.

And yes, you may feel like you don't know where to start or that you have to completely rebuild everything. But especially the second case is very rare. So feel free to use the foundation you already have to build your own kind of healthy and profitable communication strategy. 🌺💖

However, if you'd like, I can also do this together with you in a 1:1 Integration Check-up, in which you not only realign your online communication strategically and with (the simplest possible) tools and methods (I love "simple".😁). You will also learn how to get the most out of your existing foundation and the aspects of your communication archetype in this game. 🎮😊

With this in mind: Enjoy your ride on the dark side of digital communication! 🙌🕳🐇