© 2024 Katrin "Platti" Lorenz
You're a secret high performer 🐱💻 and you're always there when you're needed.💪 You create content for your community and for your customers, masterfully adapting to their wishes because you love being the key to a better life for them. 🤗🌺 In a team, you're the person who quickly takes on this or that task and you're as reliable as clockwork.⏲️ However, this can sometimes lead to you and your work or your "over deliver" mode🌈 being taken for granted when it comes to your content or your online programs.🐄🫥
You do what you do out of love and because you are honestly convinced and want to help people.💛 Simply because you are a person who loves people and because you are very aware of your abilities.😘✨ That's exactly why you don't like to talk about money and topics like sales.📊 This marketing talk is rather uncomfortable for you, even though you have already tried a number of things. And yes, you're always on a kind of quest to make your offer even better and to communicate it better to the right people.🔭 But even if your community (and sometimes customers) love your content and coaching ... sometimes you have this feeling that they don't take you seriously and that they don't implement the valuable advice and impulses you give. Honestly, this doesn't just drive you crazy once a month, it's actually on your daily agenda these days.🫠
So, "what next?" is the big question? But that's exactly why you're here today. 😉🛩️
Wonder Woman (DC)
Frodo Baggins (The Lord of the Rings)
William G. Maryblood (The Faraway Paladin)
You're probably asking yourself, "If I'm such a privilege, why don't I feel like one?"😅 And yes, you're right to ask yourself this question. Because this digital communication archetype in particular often struggles with the fact that he or she gives a lot, but doesn't get much or only "weird stuff" in return.😕🪣 In online business, this can determine whether you are successful or not.🧮 Many people with this communication archetype eventually start to wonder what you're doing wrong because you know all the marketing strategies, have tried them and still nothing happens.🤯☢️🍃
The reason for this is that you are actually one of the few communication profiles that really gives too much and at the same time is not that good at receiving.🙃🛍️ This includes receiving help, but also receiving money and recognition or compliments for your performance.💸📈 Perhaps you are also one of those people who respond to a "Thank you for helping me." with "Not for that.". Your greatest potential currently lies in this shift - moving towards receiving and leaving it at good.💖
Your next step in the area of communication is quite simply to do significantly less and therefore achieve significantly more.😊✨ The best way to do this is to spend the next 30 minutes taking a list of all the things you do for your online business, for your customers and also in your private life.📋 And then add the times, how long you need for which action.⏱️ - Now you have your current situation in black and white. 🏴☠️ In your opinion, is this the daily or weekly schedule that someone has, who is a valuable privilege for those around him or her? 🍹 Or does it read more like a modern version of Cinderella mode? 🩴 You're not a "jack of all trades", and from now on you can start being much more selective about who you give your time, energy and expertise to.🎁 AND you can get ready to receive what's for you finally.🌟❄️💛
First of all: I love that you've read this far. 🔥💪✨
But maybe you're already wondering when you will get to the part where you find out what this has to do with your business and your long-term digital communication. 🏴☠️🎮🚀
Well, let me put it this way. You're already in the game. 😄🌈
Communication is ALWAYS a very personal component. This also applies if you are online as an entrepreneur, founder or even as an employee. It may sound strange at first glance, but this is precisely the point at which in many campaigns and strategies it is determined whether they work or not. 💯🤷♀️
That's exactly why I'm doing the personal part with you here in the test first - and also because no one else has really had it on their radar yet. (Fun fact: That's exactly what I always mean by "The Dark Side of Digital Communication". 😎💊)
The best place to start is by integrating your archetype and the insights you have gained from this test result into your existing corporate communication strategy.
And yes, you may feel like you don't know where to start or that you have to completely rebuild everything. But especially the second case is very rare. So feel free to use the foundation you already have to build your own kind of healthy and profitable communication strategy. 🌺💖
However, if you'd like, I can also do this together with you in a 1:1 Integration Check-up, in which you not only realign your online communication strategically and with (the simplest possible) tools and methods (I love "simple".😁). You will also learn how to get the most out of your existing foundation and the aspects of your communication archetype in this game. 🎮😊
With this in mind: Enjoy your ride on the dark side of digital communication! 🙌🕳🐇