Your digital communication archetype is

Your Profile

Believe it or don't believe it. This digital communication archetype has the strongest force energy of all 8 archetypes.๐Ÿ˜๐Ÿค˜๐Ÿ”ฅ And yes, on the one hand you strive for this.๐Ÿ’ช (First of all, it's anything but a bad thing, but I'll come to that in a moment. ๐Ÿ˜˜โœจ) But on the other hand, it has already been given to you for a long long time.๐Ÿ‘‘ Only depending on the level of development you have, you are already aware of it or (and this is much more often the case) you have no idea that you have this power.๐Ÿ˜… The idol is a digital communication archetype of projection. ๐Ÿฐ This means that no matter where you go, people quickly have a certain image about you - no matter if it matches reality or not.๐Ÿ™ƒ You see, it's an ideal image - whereby "ideal" can go in all directions, i.e. from "nice girl" to "rebel" or "badass boss".๐ŸŒ€๐ŸŒช๏ธ

So, "Where does this power come from?" you might probably be asking. ๐Ÿ˜Š Let me put it this way, people are fascinated by you because you represent an archetype or a blueprint for THEM with your way of being ... ๐Ÿ‘ฅ That's why they watch you and want to connect with you ... ๐Ÿ’ž They imitate what you do. And that's exactly what gives you influence, if you allow yourself to claim it for yourself.๐Ÿคฒ Because you know, the magic of the idol is basically simply playing with expectations and inviting other people to surpass themselves, for example.๐ŸŒฑ๐ŸŒด And yes, the idol has a strong manipulative component.๐Ÿ”— But even that is neither good nor bad per se. It's your responsibility how you use it.๐Ÿ•ธ๏ธ - Well, which brings us back to your own personal force energy.๐Ÿ˜‹ My tip right here: Learn to love your power and use it in a wonderful way.๐ŸŒˆ๐Ÿฆ„๐Ÿง™โ€โ™€๏ธ

Famous Characters With This Archetype

Loki (Marvel)
Galadriel (The Lord of The Rings)

The Joker (DC)
Petyr "Littlefinger" Baelish (Game of Thrones)
Draco Malfoy (Harry Potter)
Jon Snow (Game of Thrones)

Your Treasure & Highest Potential

In its most beautiful version, this digital communication archetype is pure fascination and - yes, I dare to write this here - breathtaking.๐Ÿ•Š๏ธโœจ Fun fact: Incidentally, this has less to do with external beauty and more to do with your awareness of yourself and your presence. ๐Ÿ˜˜ In terms of communication, this manifests in the fact that although you are strategic, you pursue these strategies and plans with ease or much more with an inner confidence, as if this - and only this - were your way and your natural way of expressing yourself.๐ŸŒธ

When you speak and express yourself, you are calm within yourself, you don't ask yourself whether something could be formulated correctly or better. And it's precisely this "nothing to prove" attitude that makes you so attractive.๐Ÿ˜Š But at the same time, you know that this attitude didn't come about from one moment to the next, but because you only show the outside world a tiny fraction๐Ÿค of what you actually embody and everything else you would be capable of. ๐Ÿฆ‹ In fact, what others don't see is the foundation๐Ÿ  on which you are standing and which gives you the stability to be yourself on the outside, even if others criticize you for it or want to improve you. After all, there are also people who have taken you into their hearts because of this attitude - as a role model.๐Ÿค—๐Ÿ’–

Your Open Doors & Topics

If there's one thing the idol as a communication archetype knows, it's external pressure.๐Ÿงฑ That others impose an image on you that you often can't comprehend - which you might even fight against with full force.โš™๏ธ For example, many "nice girls" or "nice boys" switch to "badass bitch mode" out of frustration and anger, but this only intensifies the drama because at some point you realize that it's not so cool to be the asshole after all. Especially when it comes to entrepreneurship.๐Ÿ˜…๐Ÿ’› Yes, the rebels and the outlaws are celebrated for breaking the resistance and doing their thing.๐Ÿ’ช๐Ÿ˜ฌ But they are only booked very, very rarely or not constantly, because their success depends on strong and emotional waves that often cost you more energy than bring you prosperity because they are based on unhealed traumas.๐Ÿซฃ๐Ÿค

So as an Idol, you always like to switch through all the emotional camps, actually looking for the moment when the knot bursts and everything finally settles down and becomes calmer.๐ŸŒฆ๏ธ More relaxed. Easier. Lighter. In other words, just like everyone who always talks about "lightness" tells you. But the fact is, as long as the drama persists, you will always end up in a manipulative mode that manipulates either yourself or your fans, customers or fellow human beings.๐Ÿ™ƒ๐Ÿ™‚๐Ÿ™ƒ

Okay, that may have just been pretty heavy, but it had to be.๐Ÿ’— Sometimes we need this hard stuff to shake us free from all kinds of junk.๐Ÿค— So. Now take a deep breath, three or four times, really deep into your stomach. And then move on to the next paragraph. It will get much better. I promise. ๐Ÿ˜˜โœจ

Next Step in 30 Minutes

Just take the next 30 minutes and make a list of all the things you've done, succeeded at or failed at in your life so far ๐Ÿ˜Š What has made you the person you are today? What are things and experiences in your life that you don't doubt? What ensures to give yourself permission to be YOU?

And yes, this also (very often) includes things that other people criticize about you or that they would like to have differently. For example, I occasionally get asked why I never wanted to do a Master's degree in communication sciences.๐Ÿ™ƒ The important thing here is not to find a reason for this (e.g. "I finally wanted to work in a real-world environment.", "Because I didn't want to take out a credit for it." or "Because I didn't feel like that."). This little exercise is simply about learning to be cool with what you've experienced, created or maybe even destroyed or let go of.๐ŸŒž๐ŸŒช๏ธ๐ŸŒ Yes, everyone creates an opinion about everything somehow, but does that have an impact on who you are, who you can be or want to be?

Little spoiler: No, it doesn't.๐Ÿ˜‰ And so, learn to be cool with yourself and recognize what a mega rad foundation you're already standing on and from which you can - just because - enjoy the view.๐ŸŒ‰๐ŸŒ‡๐Ÿ’—โœจ

That was the personal part... Let's get down to business

First of all: I love that you've read this far. ๐Ÿ”ฅ๐Ÿ’ชโœจ

But maybe you're already wondering when you will get to the part where you find out what this has to do with your business and your long-term digital communication. ๐Ÿดโ€โ˜ ๏ธ๐ŸŽฎ๐Ÿš€

Well, let me put it this way. You're already in the game. ๐Ÿ˜„๐ŸŒˆ

Communication is ALWAYS a very personal component. This also applies if you are online as an entrepreneur, founder or even as an employee. It may sound strange at first glance, but this is precisely the point at which in many campaigns and strategies it is determined whether they work or not. ๐Ÿ’ฏ๐Ÿคทโ€โ™€๏ธ

That's exactly why I'm doing the personal part with you here in the test first - and also because no one else has really had it on their radar yet. (Fun fact: That's exactly what I always mean by "The Dark Side of Digital Communication". ๐Ÿ˜Ž๐Ÿ’Š)

But what next with your communication archetype in relation to your online communication in business?

The best place to start is by integrating your archetype and the insights you have gained from this test result into your existing corporate communication strategy.

And yes, you may feel like you don't know where to start or that you have to completely rebuild everything. But especially the second case is very rare. So feel free to use the foundation you already have to build your own kind of healthy and profitable communication strategy. ๐ŸŒบ๐Ÿ’–

However, if you'd like, I can also do this together with you in a 1:1 Integration Check-up, in which you not only realign your online communication strategically and with (the simplest possible) tools and methods (I love "simple".๐Ÿ˜). You will also learn how to get the most out of your existing foundation and the aspects of your communication archetype in this game. ๐ŸŽฎ๐Ÿ˜Š

With this in mind: Enjoy your ride on the dark side of digital communication! ๐Ÿ™Œ๐Ÿ•ณ๐Ÿ‡

Go to 1:1 Integration Check-up

Would you like to learn more from me - about "The Idol", the other types of communication and their effect on your online business communication? Then sign up to my mailing list here for more Dark Side Nerdy Talk. ๐Ÿ˜˜๐Ÿ™Œ๐Ÿ’Œ

ยฉ 2024 Katrin "Platti" Lorenz

Privacy policyImprintContact me