You know how to mobilize people for your cause like no other.🌈✨🛫 As this communication archetype in particular, you experience time and again that people simply come to you and want your support or help - no matter if you are really the right person for the job.🪝 The Teamleader in particular is THE projection screen among the 8 communication types, even if others may seem more suited to this role.🪞

The reason for this is simply that you naturally radiate a leadership role and you often simply embody it - sometimes even without having any clue about your effect on others.😅 People trust you more quickly than others and they like to expect you to do what they consider impossible for themselves. And this is exactly where this projection thing comes from.👥 You are not here to fulfill expectations and take responsibility for them.✋

Rather, it is you creating the framework that enables your customers to take responsibility for themselves and see their potential not just in others but in themselves.😮🌱🌺

If there's one thing you can say about this digital communication archetype, it's that they know exactly where the journey is going and what the end result should look like.😁💪🔥 Nevertheless, you're also aware that not everyone feels this irrepressible urge to go through with things as redically as you imagine.😉 But this is also your greatest strength. You see in others what they could become and you arouse this "desire" in them to want to go so far (‼️😲). You play with the projection for them and, through this alone, you give your listeners the strength and purpose to continue on their path and grow beyond their comfort zone.🌱🌵🌳💚

Those who know growth and development inevitably also get to know stagnation - and the frustration that comes with it.🔒⛓️😑 Just because the Teamleader is a very strategically acting communication archetype who is firmly attached to his or her processes (after all, a team is a group 😉), it is his or her kryptonite when the projection wears off and, for example, when customers or followers persist in doing nothing, break off or repeatedly fall back into the helplessness of the victim role.🫥🪨🕳️ It is not uncommon for the Teamleader to become a strange mixture of superhero 🐱‍🏍 and villain👹 who has to stand up against the angry mob. To avoid this, this digital communication archetype tends to adapt to the circumstances and wishes of its communication partners (#PeoplePleasing⚖️) or it falls completely into its own rebellion (#BitchMode😈).

In short, it is particularly important for you as a Teamleader to clearly know your values, your goals and also your no-gos in order to develop a communicative framework in which your customers and fans can develop freely.🧭🗺️🙂

You're probably already asking how you can proceed with this information in the next step.😘 The best thing to do is to take the next 30 minutes to really define the values that are important to you as a person and as an entrepreneur. 📄✍️ What values do people need to bring to the table so that you can provide a healthy basis for them? 🧱 And what are issues or behavior patterns where you know immediately that you won't get any further together? 🥶 What is your specific goal for your collaboration with your customers - and allow yourself to be really, really, REALLY honest with yourself?

At first glance, this goal might sound ridiculous or maybe too small for you.😶🍂 But that's not the point. Any goal is fine. Because now you can check for yourself whether it fits in with your values and whether it actually fits in with the way you and your customers are currently set up.💍😊✨

First of all: I love that you've read this far. 🔥💪✨

But maybe you're already wondering when you will get to the part where you find out what this has to do with your business and your long-term digital communication. 🏴‍☠️🎮🚀

Well, let me put it this way. You're already in the game. 😄🌈

Communication is ALWAYS a very personal component. This also applies if you are online as an entrepreneur, founder or even as an employee. It may sound strange at first glance, but this is precisely the point at which in many campaigns and strategies it is determined whether they work or not. 💯🤷‍♀️

That's exactly why I'm doing the personal part with you here in the test first - and also because no one else has really had it on their radar yet. (Fun fact: That's exactly what I always mean by "The Dark Side of Digital Communication". 😎💊)

But what next with your communication archetype in relation to your online communication in business?

The best place to start is by integrating your archetype and the insights you have gained from this test result into your existing corporate communication strategy.

And yes, you may feel like you don't know where to start or that you have to completely rebuild everything. But especially the second case is very rare. So feel free to use the foundation you already have to build your own kind of healthy and profitable communication strategy. 🌺💖

However, if you'd like, I can also do this together with you in a 1:1 Integration Check-up, in which you not only realign your online communication strategically and with (the simplest possible) tools and methods (I love "simple".😁). You will also learn how to get the most out of your existing foundation and the aspects of your communication archetype in this game. 🎮😊

With this in mind: Enjoy your ride on the dark side of digital communication! 🙌🕳🐇